Hi, I'm Huy Lan 👋
Software Engineer who transitioned into Data Analytics. I'm passionate about writing code to manipulate data, tracking data flows, and extracting meaningful insights.
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About

In a bold career move at the end of 2022, I transitioned from my software engineering role to dive deep into the exciting world of Data Science. Starting as a data engineer before evolving into data analytics, I'm not just crunching numbers – I'm uncovering stories within data. To complement my technical expertise, I'm pursuing an MBA, combining business acumen with data mastery to deliver powerful, business-driven insights that truly make an impact.

Work Experience

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Publicis Groupe

January 2023 - Now
Data Analyst
In my position as a Data Engineer and Analytics Specialist, I work with global brands including Adobe, Electrolux, L'Oréal, Vonage, Western Union and Spotify. My primary focus is on data management and analytics, delivering accurate and insightful reports that drive strategic decision-making and business growth.
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RED2 Digital

January 2022 - January 2023
Digital Marketing Specialist
As a Marketing Specialist, I oversee comprehensive marketing strategies for prestigious clients including Marina Bay Sands, California Fitness, and Garmin. My responsibilities encompass the full marketing lifecycle - from initial planning and execution to optimization and detailed performance reporting, ensuring campaigns meet and exceed client objectives.
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WAO Studio

January 2020 - January 2022
Software Engineer
In my role as a Backend Developer, I engineered a sophisticated cryptocurrency trading platform that facilitates transactions in major cryptocurrencies including ETH, BTC, and XRP. The platform features robust smart contract implementations, ensuring secure and efficient trading operations while maintaining high performance and reliability standards.
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Skynet Digital

May 2017 - August 2019
Marketing Executive
As a Marketing Executive, I manage comprehensive advertising campaigns across Google and Facebook platforms, serving a diverse client portfolio spanning Real Estate, Automotive, and Retail sectors. My role involves strategic campaign development, optimization, and performance analysis to deliver optimal results for our clients' digital marketing investments.

Education

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University of Economics Ho Chi Minh City

2022 - 2024
Master of Business Administration (MBA)
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University of Finance Marketing

2013 - 2017
Bachelor of Hospitality Management

Skills

Python
MySQL
PowerBI
LookerStudio
GCP
GoogleAnalytics
GoogleAds
FacebookAds
Programmatic
Node.js
Typescript
Postgres
MongoDB
Docker
Linux
Contact

Get in Touch

Want to chat? Just reach me out at +84 981 690 658 or shoot me a dm with a direct question on twitter and I'll respond whenever I can.